You Got This

I led the creative team responsible for bringing the adidas "You Got This" platform to Poland and the CEE markets starting in 2024. We moved away from the usual high-pressure "no pain, no gain" tropes, focusing instead on tension release and support from the close ones – making sports feel more human.

By grounding global ideas in local insights and partnering with local sport stars – we helped build a double-digit market share growth across the region.