Eustache Dauger
04
180 heartbeats
2023
In 2023, I rejoined 180heartbeats + JUNG v MATT as Creative Director and Partner, but I didn’t just step back into the office – I arrived as a mystery.
Before my identity was revealed, we orchestrated a teaser campaign under the pseudonym "Eustache Dauger," a nod to the legendary Man in the Iron Mask, which built genuine intrigue across the industry.
After six years at VMLY&R, this homecoming allowed me to reinforce our agency’s creative leadership through the very thing we do best: innovative, narrative-driven communication. For me, it was the perfect way to signal that we don’t just tell stories for clients; we live them ourselves.
Client:
180 heartbeats
Date:
2023
Role:
