Bam Bam Bam!
08
180 heartbeats
2025
In an era dominated by polished, AI-generated automation, we decided to take the 180heartbeats identity in the opposite direction: toward something "trashy," authentic, and unapologetically expressive. The goal wasn't just a visual refresh; it was a total pivot toward an edgy, avant-garde tonality that reflects the raw energy of the agency's internal culture.
We built the new system around "the beat" – a constant rhythm expressed through a saturated red and pink palette, imperfect typography and a cast of marching "drummers". BAM BAM BAM!
Client:
180 heartbeats
Date:
2025
Role:
