Prymus
01
ZWZT
2024
The "Prymus" campaign for the Zwolnieni z Teorii – an innovative, provocative PR-led experiment that challenged the relevance of the Polish education system in the age of Artificial Intelligence.
We've made an AI system (a robot, kinda) to take on the official high school graduation exam (Matura) and having it physically hand-write the answers.
Did it pass? [SPOILER] Yes it did.
So.. maybe it's time to make the school a little bit more human, then?
Client:
ZWZT
Date:
2024
Role:
