originals
10
adidas
2022
Since 2020, I’ve been steering the creative for adidas originals across two different agencies.
It’s been a pure playground where I moved from getting my hands dirty with the craft to overseeing the total brand vision.
From 360 campaigns to niche community seeding, the goal was always the same: team up with the sharpest directors and creators to make sure we weren't just pushing product, but actually adding something to the culture.
Client:
adidas
Date:
2022
Role:
